You can deduct any advertising expenses that are considered “ordinary and necessary” for your rental activity.
Common landlord expenses can be advertisements on the radio, in the newspaper, classified lists, and phone books.
Other expenses may include the cost of signs, banners, and postage for mailers. You can even deduct the cost of advertising for vacancies, including the cost of building a web site.
The IRS will not have a problem with advertising expenses as long as they are “ordinary and necessary” for your rental activity.
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