This save-more, spend-less trend has potentially significant implications for real estate industry. The nascent age of frugality is resulting a new kind of home owner, one who ranks energy efficient appliances and access to public transit over granite countertops and luxurious bathrooms.
Similar to Proctor and Gamble who is bringing out more economical consumer products to market, builders are building smaller houses.
Is this a fundamental shift in real estate demand? Are buyers forsaking McMansions in this new era of frugality? What kind of housing will this lead to in future? What does it mean for real estate professionals?
Read the story and see what the future holds for real estate centric economy like LA.
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